Growth Matters

Growth Matters

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An Attractive Value Experience (AVX): Framework for Building AI Native Go-to-Market Foundation
GTM should optimize for micro-experiences and AI-human collaboration - free worksheet inside!
 • Anurag Wadehra
How Well Are You Positioned for AI-Led Growth
A self guided tool for tech founders to assess your current value proposition
 • Anurag Wadehra
Positioning Your AI & Agentic Apps to Win
A Short Guide, based on your industry structure and the human-AI pairing that your use cases enable.
 • Anurag Wadehra
Product versus Offering: What’s the Difference?
And how that affects your roadmap & growth pathways
 • Anurag Wadehra
Building a Tech Brand for Business
When and Why Brand Building Matters
 • Anurag Wadehra
Finding Product Market Fit - Five Traps To Avoid
Read or Watch (53 min) | Webinar + Announcing An Online Course
 • Anurag Wadehra
53:01
Unlocking the Future of SaaS Pricing with AI
Watch now | A framework - and a discussion - on how AI will disrupt B2B software pricing
 • Anurag Wadehra
1:01:31
What’s Your Category Game?
How to set a new game to win in tech
 • Anurag Wadehra
Playing A New Category Game
How to segment, target & position the game
 • Anurag Wadehra
Layering AI into your B2B Product and GTM
A framework on how to add AI in the key use cases of your current product
 • Anurag Wadehra and Ibrahim Bashir
1:00:43
The Only Two Ways to Attract Customers
Desire Games & Persuasion Games: What they are and how they affect us
 • Anurag Wadehra
Searching for Product Market Fit
Lessons from a new online course for tech founders
 • Anurag Wadehra
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