Announcing Product Market Fit Master Class - Video Course
Announcing Product Market Fit Master Class - Video Course
Self-paced video course with project worksheets and tutorials
Based on my experience with startups and mentoring founders, I created and launched the cohort-based live PMF Bootcamp on Maven platform last year. Working with tech founders and product leaders across several cohorts, I have tested and iterated across course materials, formats and teaching methods. I have been gratified that the course has been consistently rated highly and has been among the Top 100 courses at Maven.
Based on the success of the live, interactive course, I have developed a self-guided version, combining project-based learning with comprehensive tutorials to ensure every founder can master PMF at their own pace. I’ve put everything I’ve learned into this course. And, I will continue to evolve it over time.
Introducing Product Market Fit Master Class
This self paced video course has eight modules, organized to be taken one per week, with over 6 hours of video, 80 lessons and 10 + worksheets. All the materials you need to make progress at your pace. Check it out
Key Benefits:
A clear assessment of your current PMF: Gain a baseline understanding and score of your PMF, identifying strengths and areas for improvement.
A new customer and company story: Develop a sharper company narrative ready to test with customers, investors, or partners, built around your value hypothesis.
An actionable PMF plan: Create a smarter PMF plan ready for market testing, reducing key risks of failure.
Testimonials
This is what a few students who took my live class had to say about the videos and materials.
Summary of Course Modules
Module 1: Setting Your Baseline
Objective: Establish a clear understanding of your current PMF status.
Key Activities: Conduct a baseline PMF audit, identify gaps and strengths, and score your current PMF using the Five Factors Framework.
Project: Complete the Baseline PMF Scorecard to assess your current position.
Module 2: Calibrate - Who is Your Hungry Customer?
Objective: Identify and engage the right customers.
Key Activities: Define your ideal customer profiles, segment early adopters, and develop targeted engagement strategies.
Project: Develop and submit your Ideal Customer Profile (ICP).
Module 3: Calibrate - What is Your Magical Product?
Objective: Position your product effectively in the market.
Key Activities: Craft a compelling value proposition, differentiate your product from competitors, and communicate the unique benefits.
Project: Create a Value Proposition Canvas for your product.
Module 4: Calibrate - Where is Your New Game in Category?
Objective: Develop a unique category point of view (POV).
Key Activities: Establish a compelling category vision, articulate your category narrative, and position your product as a leader.
Project: Write a Category Point of View (POV) Statement.
Module 5: How To - Create & Test Your Value Story
Objective: Build and validate your brand story.
Key Activities: Create a value hypothesis, test your brand story with customers, and refine based on feedback.
Project: Develop and test your Brand Story with potential customers.
Module 6: Calibrate - How to Find Repeatable GTM?
Objective: Develop effective go-to-market (GTM) strategies.
Key Activities: Build GTM pathways, prioritize GTM strategies, and integrate these with your overall business plan.
Project: Outline a GTM Strategy Plan.
Module 7: Calibrate - With Whom to Build Ready Talent?
Objective: Assemble the right team for successful execution.
Key Activities: Assess and acquire key talent, align team roles with PMF goals, and plan for scalable growth.
Project: Create a Talent Acquisition and Development Plan.
Module 8: How To - Build & Test Your PMF Risk Mitigation Plan
Objective: Identify and mitigate risks associated with achieving PMF.
Key Activities: Develop a risk mitigation plan, identify potential risks, and strategize on how to lower these risks effectively.
Project: Develop a PMF Risk Mitigation Plan.
Module 9: Your Final Cut - Testable PMF Calibration
Objective: Prepare your PMF plan for market testing.
Key Activities: Review and refine your PMF story, finalize your test plan, and prepare for execution in the market.
Project: Complete and submit your Final PMF Calibration Plan for market testing.
Additional Course Features:
Multiple FREE chapters within the module allow you to preview
Lifetime Access: Revisit course materials anytime to refine your strategies.
Reference Materials with links to dig deeper
Special Offers for Students to pursue additional courses and workshops
1:1 (email) feedback from me to students completing the course and submitting their final worksheets
Try Now
Ready to master Product-Market Fit?
COMING SOON
While I still enjoy live cohorts, I’ve reduced the frequency of my live PMF course to twice a year. My main focus now is coaching CEOs on AI-driven growth. For the past six months, I’ve been developing frameworks and patterns on how AI disrupts B2B companies in product, GTM, and operations, providing guidance for CEOs to navigate these changes. I’m excited about this work and will share more soon.