Marketing Patterns

For technologies targeted at business customers

There are common Marketing Patterns that drive growth, achieve product market fit and build authentic brands for tech products & services among business customers.

/ Anurag Wadehra

After 20+ years in software tech, I have observed, tested and deployed such patterns in B2B marketing on how to build a brand, how to iterate on the product market fit, how to communicate tech differentiation, how to craft stories for complex products, how to simplify user and buyer journeys, how to extract a good marketing insight, how to fuel demand funnel with these, and so on… [About Me]

Check out my post on Building A Tech Brand for Business or Who is the Customer in Business Marketing

I hope to write on these topics once a month, and share them with you.

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