Marketing patterns, is the modern B2B SaaS marketer's handbook to growth and success. It explains many foundational marketing concepts that B2B companies think don't apply to them or don't know how to apply to their business. Anurag explains in very easy to understand and visual terms key concepts to power growth in any B2B SaaS company. The blog quickly became "must read" material for the Jivox Management team and we have already started putting into practice some of the strategies outlined. If you are wondering where your next wave of growth is going to come from, chances are that this blog will have the answer. I can't wait for Anurag's book that will likely become the playbook for the modern marketer.
Marketing patterns, is the modern B2B SaaS marketer's handbook to growth and success. It explains many foundational marketing concepts that B2B companies think don't apply to them or don't know how to apply to their business. Anurag explains in very easy to understand and visual terms key concepts to power growth in any B2B SaaS company. The blog quickly became "must read" material for the Jivox Management team and we have already started putting into practice some of the strategies outlined. If you are wondering where your next wave of growth is going to come from, chances are that this blog will have the answer. I can't wait for Anurag's book that will likely become the playbook for the modern marketer.