About Anurag Wadehra

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble. 

I’ve done six startups ranging from zero-$100MM+. 

I have been a tech founder, run P&L for businesses, owned product management, built global GTM & marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As. 

Now, I am a growth coach to fast growing tech companies across the globe. I’ve mentored 100+ tech founders, product & GTM operators.

My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business. I believe in the philosophy of paying forward what I’ve learned, and consider it a pleasure and an honor to help tech founders build and scale great products. 

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Growth Matters Blog

Technologies - from AI to SaaS, from APIs to Cloud - are changing how businesses run, grow and innovate. Yet, most business leaders find it difficult to extract value from these technologies, or use them to grow their business.

In this blog, I explore:

How business leaders can cut through tech disruption, such as AI, and reposition their companies for growth, build GTM pathways and go from seed to scale stage

Creative Works

As part of my creative bent, I run a video podcast on old Hindi film music, poetry & literature Baithak: A South Asian Soiree. I have also written a play on the partition of India, made a documentary on the shadow puppets of Kerala, translated the Punjabi poetry of Amrita Pritam into English and Hindi translation (audio); and I maintain a personal blog of my musings.

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A blog for tech leaders looking to scale their business. Anurag Wadehra explores patterns to help reposition your company for AI-led growth, build your go-to-market pathways, and evolve through all stages from seed to scale.

People

I help Tech CEOs position their company for AI-led growth, scale their GTM & build teams | ex-Google, P&G