Working with Anurag
I coach tech CEOs and founders on growth matters.
Most of my clients have launched tech products, found product market fit, built teams and scaled their companies through various stages. But today, they face challenges such as stalled growth, ineffective teams, uncertain product roadmaps, and disruption from AI-first competitors.
In these situations, I help them step outside their current perspective and lead their teams through growth transformation. My approach involves using practical frameworks and focusing on patterns and first principles to generate fresh insights, which can then be integrated into actionable plans.
Here are different ways I help tech CEOs.
Workshop: Positioning for AI-led Growth
The Challenge
Many CEOs of tech companies know they need to re/position their company in the face of AI disruption.
They know their product roadmap has to change, and they are building AI capabilities.
They know their GTM has to change. And they are testing AI-based pricing and bundles.
They know their customer value & delivery method has to change. They may already be exploring AI-based value impact.
They know their growth story to customers and investors has to change.
And, they need to bring their executive team along on this transformation.
This is hard.
You can do this bottom-up, bit by bit or top-down led by CEO, starting with a company positioning that drives the customer value proposition, product use cases, pricing & bundling, and GTM. The latter is better and faster.
Positioning for AI-led Growth: 90-Day Launch Plan
My flagship program is a structured 90-day program with THREE one-day workshops spaced over a month, guided to help the CEO and their executive team make this shift.
They leave the workshops with an aligned and validated positioning to grow their company with a new narrative.
After the workshops, I help the CEO and team generate key deliverables to bring this new AI-led repositioning to market. These include sales deck, website home page copy, product demo & use cases, updated pricing & bundling and a customer value framework. These are created by the team based on my templates, methods and guidance.
While the work is done by the company, I help bring in other partners to deliver on these, if necessary.
Ideal Profile of Companies
Who can benefit from this program
B2B software company (SaaS, Marketplace models)
$20MM+ in revenue
Facing AI-first competitors
Layering AI capabilities in their product roadmap
Revising GTM strategies for AI products
Revamping their customer value proposition with AI
Testimonial: CEO/Founder, $100MM+ Public SaaS Company
“Anurag’s workshops provided us with valuable alignment and clear positioning. I believe companies like ours will either succeed well or be out of business in five years because of AI, and Anurag’s guidance has been crucial in setting us on the path to success.”
“The pre-workshop videos and worksheets were invaluable. The worksheets were particularly challenging as they forced us to distill our thoughts into a succinct form. This preparation made the actual workshops highly productive, leading to significant alignment among our team.”
“We are in the midst of launching a new company story, a fresh website, revamped product roadmap and demo, and a new customer value methodology - all based on the AI-led positioning work.”
I also offer shorter versions of these workshops:
One Day Workshop (30-Day Sprint), or
Two Day Workshops (60-day Bootcamp)
for smaller companies and teams who are ready to do more work on their own under my guidance.
Contact me for my availability. aw@anuragwadehra.com
1:1 Coaching
I help tech CEOs or founders overcome their business and team challenges, in hands-on sessions, as a growth coach. My focus is to help you dramatically improve your company performance by coaching on high growth methods and behaviors for software companies.
My coaching style is NOT for everyone. I set a high bar, and only work with CEOs and founders who have fire in the belly - and are willing to spar and be challenged in the pursuit of getting better results.
Typically, I work with the CEO bi-weekly for at least six months to help them overcome specific growth challenges and deliver impact.
“There are a lot of people in Silicon Valley who dispense wisdom without any regard to efficacy. There are an equal number who are so mired in the minutiae that the details paralyze their ability to think conceptually. Anurag is the rare breed who perfectly balances the two, without judgment.”
“He has incredible breadth across marketing, product and strategy. This combination of details + big picture is unique and invaluable.” Founder, AI platform company
Check out these testimonials.
Contact me if you are seeking to overcome growth challenges aw@anuragwadehra.com
Live Cohort Based Courses
I run several live cohort based courses on PMF, GTM, U.S. Market Entry that I teach once or twice a year, depending upon my other client commitments.
Learning in a cohort is a fantastic way to learn not just from me but from your peers. I keep each cohort small (typically less than 10) to ensure maximum interactivity among the students. All my cohort based courses are flipped classroom style. You are guided by my videos and you are expected to complete worksheets for your own business in between each class. The live sessions are almost entirely interactive to address student progress, remove obstacles and cement their learning.
Here are the courses I teach. Join their waiting lists to be informed of future dates.
All courses by Anurag Wadehra on Maven
Rated among the top 100 classes by Maven, this is for early stage B2B founders seeking product market fit.
In 4 weeks, and 8 sessions, you speed up your market success by building a comprehensive PMF plan using the Five Factors Framework. Learn more
“Every sub $1M ARR company founder should go through this course. You will walk away with so much more clarity about your own startups and how they will get to PMF.” Brijesh Bharadwaj, Co-Founder, Segwise.ai
This is a 8-week, 8 session course targeted at growth stage CEOs and their GTM leads (sales & marketing) who are looking to revamp their GTM (go-to-market) strategy. You learn to build a stepwise GTM plan, anchored in a sharp new positioning. Learn more
This is a 3-week, 6 session class targeted at tech founders in India, Israel, Europe or Asia looking to enter the U.S. market. You learn stepwise PMF planning with focus on GTM to enter the U.S. software market that doesn't waste your money or time. Learn more
“If you are a SaaS startup from India with aspirations to expand to the US, Anurag Wadehra is emerging as a leading US GTM / PMF Whisperer.” Sajith Pai, Blume VC
Self Guided Video Courses & Workbooks
I’ve converted the best of my teachings on PMF, GTM, U.S. Market Entry into self-guided video courses with full workbooks and references to help you learn at your own pace.
You learn by watching my videos and applying these concepts to your company through workbooks, examples and references provided for each chapter of the course. You learn at your own pace. For students who complete these courses - and submit their worksheets to me via email - I am open to reviewing and providing feedback asynchronously.
Here are my top self guided video courses.
FREE Evaluation Tools
Before you can improve your PMF or GTM, you need to begin with a clear assessment of your company today. I offer these FREE evaluation tools, which are detailed questions for you to answer guided by videos. Set aside an hour or two to take these evaluations. These tools alone should give you insights on where to begin.
Contact me: aw@anuragwadehra.com
Follow me on LinkedIn.