Growth Matters

An Attractive Value Experience (AVX): Framework for Building AI Native Go-to-Market Foundation

GTM should optimize for micro-experiences and AI-human collaboration - free worksheet inside!

Jun 16 • 

Anurag Wadehra

8

February 2025

Positioning Your AI & Agentic Apps to Win

A Short Guide, based on your industry structure and the human-AI pairing that your use cases enable.

Feb 7 • 

Anurag Wadehra

10

October 2024

How Well Are You Positioned for AI-Led Growth

A self guided tool for tech founders to assess your current value proposition

Oct 24, 2024 • 

Anurag Wadehra

4

August 2024

Unlocking the Future of SaaS Pricing with AI

Watch now | A framework - and a discussion - on how AI will disrupt B2B software pricing

Aug 26, 2024 • 

Anurag Wadehra

3

1

1:01:31

July 2024

The Art of Bundling: Crafting Effective SaaS Offerings

Optimize Price Packages for Customer Value

Jul 23, 2024 • 

Anurag Wadehra

Announcing Product Market Fit Master Class - Video Course

Self-paced video course with project worksheets and tutorials

Jul 19, 2024 • 

Anurag Wadehra

Setting B2B SaaS & Marketplace Pricing

Tie your pricing metrics to how your product or marketplace delivers value

Jul 17, 2024 • 

Anurag Wadehra

1

June 2024

How to create a contrarian POV to win with AI

A Framework with Examples

Jun 20, 2024 • 

Anurag Wadehra

3

26:50

Layering AI into your B2B Product and GTM

A framework on how to add AI in the key use cases of your current product

Jun 16, 2024 • 

Anurag Wadehra

 and 

Ibrahim Bashir

4

1

1:00:43

Product Market Fit - A Deeper Truth

Commentary on a short shloka by Naval Ravikant

Jun 4, 2024 • 

Anurag Wadehra

2

October 2023

How to win at Generative AI

How unbundling and rebundling determine winners and losers in Gen AI

Published on Platforms, AI, and the Economics of BigTech • Oct 30, 2023

August 2023

Playing A New Category Game

How to segment, target & position the game

Aug 21, 2023 • 

Anurag Wadehra

3